The Innisfree brand was launched in 2000, as South Korea's first natural cosmetics brand and sold exclusively in 200 Innisfree retail stores throughout the country. Innisfree is one of the popular Korean skincare brands under Amore Pacific Corporation. It has positioned itself with consumers as a natural, environmentally friendly product line.
Innisfree products use only environment-friendly botanical nutrients and essence extracted from organic plants and herbs that aid in healing various skin problems.
Innisfree's "Green Complex" is proprietary and ECOCERT-approved, containing volcanic spring water infused with the extract of 4 plants from Jeju island - green tea, tangerine, citron and cactus that deliver vital energy to skin. All Innisfree products are tested and approved by dermatologists.
Innisfree Popular Product Line
One of Innisfree more popular product line is its Magic Floral skincare line. Recently, Innisfree embarked on a new brand expression that would capture the purity and natural ingredients of its Innisfree face, body and men's products. These new designs propelled a dual launch -the fresh look for the entire brand portfolio, as well as the introduction of the new Innisfree Magic Floral line. The Magic Floral launch has quickly became Innisfree's top-selling collection of all time
Some of the popular Innisfree products are anti-trouble cleansing gel (originated tea tree), green tea pure sleeping pack, sweet touch of joy body lotion, everlasting wrinkle repair lotion, O2 pore mask pack and perfect repair anti-aging serum.
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